Founded in 1998, LIFT is a nonprofit organization on a mission to break the cycle of poverty by investing in parents. LIFT’s one-on-one coaching program empowers parents to set and achieve goals that put families on the path toward economic mobility – such as going back to school, improving credit, eliminating debt, or securing a living wage. In addition to coaching, LIFT parents also receive direct cash infusions to reinvest in their families and goals. LIFT partners with colleges, governments, and health systems to deliver its services nationwide and operates sites in Chicago, Los Angeles, New York, and Washington, D.C. Learn more at whywelift.org