VALURA is a valuation and analytics technology company that helps business owners increase their company value and profits by an average of 54% in the first 12 months by creating tailor-made, actionable AI-powered road maps. VALURA believes in three core principles: 1. The most valuable currency is data. 2. Improvement cannot happen without measurement. 3. The primary responsibility of a company owner is to maximize its value while creating an exit-ready company. This vision led to the creation of C.V.M.S., a turn-key company value maximization system that helps create fit, valuable, and exit-ready companies. C.V.M.S. includes a set of modules to help companies: a) Determine the company's most precise market value according to international standards, b) Analyze business performance and benchmark against peers with 125 different performance metrics, c) Assess investment attractiveness with InvestMeter, d) Optimize operational excellence with Corporate Governance Score, e) Use VALURA KPI set to improve the company's health, f) Analyze HR efficiency with the HR Score, g) Maximize customer loyalty with the Customer Score using NPS, and h) Create an optimum product, customer, and channel mix and maximize profitability with Pareto Sales Analysis