With all the stuff you buy you leave traces behind. Your morning coffee, daily T-shirt, or evening lipstick. Often, natural and social costs are involved. For example, social costs include extremely low wages or unsafe work environment for workers and examples of natural costs are air pollution or water waste. This damage has a price for people and nature, which isn't included in the prices you pay at the store. At True Price, we are working on our mission of making it possible for you to see and voluntarily pay the true price of your own products. True Price also guides and trains companies towards implementing the true price practice.