Beter is a family business of beauty and personal care accessories based in Barcelona, run by the third generation of the family. Beter stands out for the quality and innovation of its products, which have managed to combine tradition with new market needs. After more than 80 years of experience, the company has more than 800 references of beauty accessories for hands, feet, face, hair, makeup and body. Beter is a leader in the Spanish market, with a presence in the channels of selective perfumery, perfumery (Beter Elite), department stores (Beter Beauty Care) and pharmacy (Beter Pharmacy). Beter products are sold in 34 countries.