Corporate Philosophy Vision To globally be the preferred financial services provider of innovative solutions across Africa. Mission Committed to exceeding the expectations of our customers and other stakeholders by providing competitive financial solutions while ensuring efficient service delivery and people empowerment. Aspirations » Top 5 Private Bank in East Africa To be one of top 5 private bank in East Africa based on Asset size » Market Leader in Innovation & Digitization To be the market leader through investment in impactful, transformation innovation and digitization » Employer of Choice To be the employer of choice in the financial industry » A Bank with Continuous Learning & Development Culture Creating and retaining a competitive and fulfilled workforce by driving a culture of continuous learning and development » Leader in Customer Centricity To set the industry benchmark in superior customer centricity to deliver outstanding customer value » Superior Value to Customers & Other Stakeholders To be an insight driven organization, delivering superior value to customer and other stakeholders » Trusted partner across the entire value chain To be at the forefront of strategic partnership as trusted partner with key players across the entire value chain » Known for inclusivity in the region and beyond To be renowned for driving inclusivity across the region and beyond by serving our customers without prejudice. Tagline በሕብረት ሠርተን በሕብረትእንደግ! UNITED, WE PROSPER!