OutCold is a Chicago-based experiential marketing agency, founded in 2010 by Fritz and Holly Heffinger. Developed on the belief that authenticity is paramount in an evermore-crowded marketing landscape, OutCold provides a full-service approach to producing an authentic consumer experience. With deep roots in the automotive, fashion, beauty, retail, consumer product goods, technology and entertainment industries, OutCold pushes its clients to communicate their traditional marketing messages through experiences like mobile tours, sampling programs, PR stunts, live event productions, festivals and strategic in-store design programs. Through the years, OutCold has proven that these high touch experiences generate high return from customers in the form of purchasing, brand awareness, product loyalty, social sharing and continued word-of-mouth. In 2017, OutCold became a part of the Escape Pod Group, joining traditional agency and digital agency partners, the Escape Pod and Ora Interactive (now Projekt202), respectively to create a more integrated full-service offering.