Ellsworth Ventures has specialised in disrupting established industries and repositioning them for radically changing worlds, with a focus on those being effected by new technologies. Ellsworth participates and facilitates company's navigating through the fog of uncertainty to help develop effective and deliverable plans. Ellsworth Ventures also invests backing, and sometimes augmenting, strong management teams who have the potential to establish a leading position in there industry.The most important criteria are the quality of the people, and secondly an external stimulus that is often technology lead, however other key igniters of change can be legislative or other external events that disrupt markets.