Red Leaf was established by a group of experienced pulp and paper industry professionals looking to capitalize on the shift to providing a more sustainable pulp product to the market. Red Leaf will produce an agricultural fibre pulp that will be sustainable in both production and use. Red Leaf will be Canada’s first entity to develop, construct, and operate an alternative fibre and renewable energy facility. The Red Leaf team is comprised of industry leaders in all stages of project execution and includes people with mill operations and maintenance experience. Red Leaf is experienced in managing all aspects of a project from concept generation, strategy, planning, design, construction and commissioning. Through Red Leaf's process and energy integration capabilities, opportunities to lower production costs while optimizing energy usage and power production will be further identified. The Red Leaf process uses proven off-the-shelf equipment and will produce economic quantities of market pulp from wheat straw at scale for the first time in North America. The key innovations that unlock fibre production at scale are a result of Red Leaf’s drive to solve a global problem: How to use byproducts of alternative fibre production. Red Leaf has established a climate-positive pathway to convert the byproducts and displace fossil-fuel based energy. Looking forward, Red Leaf will develop several agricultural fibre pulp plants in Canada over the next 10-15 years, and prove to be a key player in the movement to providing sustainable non-wood fibre pulps to the market.