Africa’s creativity is a gift to the world! Whether on the fields of America's sports leagues or in Europe's illustrious museums, African athletes and artists' performances remind us how far the magic of imagination can take us. These individual success stories, however, do not fully translate in sustainable economic growth for the 1.4 billion strong continent. How do Africans make sense of this missed opportunity? And how does the continent design an environment for market participants to strive in, so that, one day, Africa becomes the engine of the world’s sports, and creative industries? ASCI’s mission is to support Africans in building a sustainable sports & creative ecosystem through excellent research, advisory, and advocacy. With our Pan-African network of experts in a wide range of disciplines, we gather data on the ground, write insightful reports, and offer both public and private entities a platform to launch impactful initiatives.