At Picobarn, we build online marketing strategy that lasts and continuously improves. Every process is built around market research and driving results. Professional web developers follow a generally prescribed pattern when undergoing a website redesign. 1) Market research – Discover the success of your competition and the opportunities in your market 2) Project scope – Determine the purpose of change and how we will measure success 3) Implementation – Execute recommended changes, updates or redesign 4) Review / Research – Report on success and failure to inform future changes 5) Optimize – Picobarn recommends continuous online marketing activity and improvement