We believe a woman’s style is a projection of her perspectives, attitudes, and lifestyle. It’s an expression of who she is and how she feels, and the pieces in her wardrobe are the means of that expression. But the world of fashion can be impersonal and difficult to translate from runway to reality, and the cost of traditional personal styling is prohibitive. So we started Keaton Row. Our stylists work directly with women to help them build versatile everyday wardrobes comprised of fewer, better pieces by guiding them to make meaningful purchases each season. By styling new purchases with pieces they already own, we help them define their unique styles so they never have to wonder what to wear—or how to wear it—again.