CêlaVíta, producer of chilled potato products, is based in Wezep and is part of McCain since 2012. More than 300 enthusiasts work at CêlaVíta who all have one thing in common: their passion for potatoes! Passionate work on quality and taste starts on the land with the potato growers and ends with the consumer on the plate with delicious potato variations. Strong and innovative CêlaVíta has been available in the supermarket for over 40 years. Characteristic of all products is that they are fresh and of high quality. The retail range consists of more than 30 different products and new ones are regularly introduced. CêlaVíta is the best-selling potato brand in the Dutch supermarket with surprising and tasty products. Celavita Foodservice focuses on European institutions and the hospitality industry.