We believe that everyone, everywhere is capable of a life filled with well-being. But what if we have confused comfort for happiness? In our relentless search for convenience, we often overlook our own potential. We've somehow forgotten the basic habits that can unlock extraordinary achievements. Ice Barrel was founded in 2017 by Wyatt Ewing driven by his desire to find a cold therapy solution that was both effective and convenient. Wyatt was inspired to create an at-home cold therapy device to support his daily wellness routine from the comfort of his home. Ice Barrel believes that growth happens when you step outside of your comfort zone. We're on a mission to share the power of cold therapy with anyone who needs to hit the reset button.