After 25 years in mainstream and corporate media, CEO Lynette Phillips founded MAXMEDIALAB in 2011. She set out to shape a new agency model, one that met the needs and demands of the ever-evolving media landscape. She envisioned a truly integrated luxury agency. Ten years on, MAXMEDIALAB continues to thrive with our unique offering. MAXMEDIALAB is the leader in luxury media and communications in Australia. We work with the world’s best and most progressive brands with our client lists spanning to Audemars Piguet, Hermès, Giorgio Armani, Ralph Lauren, VW Group, Fenty by Rihanna, DOLCE&GABANNA, Rémy Martin, and La Prairie, to name a few. Through an integrated 360-model, MAXMEDIALAB is at the forefront of creating new digital moments for brands to connect with media, advocates, creators and consumer audiences alike. We unite passionate professionals across all disciplines, from strategy, creative, social, communications, media, digital, experiential and influencers, to take our brand partners to new heights. Our breadth of experience not only allows us to dream big but also execute these ideas seamlessly. In 2013, MAXMEDIALAB founded sister company and Australia’s first influencer agency, MAXCONNECTORS. With a portfolio of over 60 talent, MAXCONNECTORS boasts some of Australia’s most prominent names in beauty and lifestyle, including Sammy Robinson, Jade Tunchy, Lauren Curtis, Tatenda Luna, Lola Thompson and Onyedika Agbarakwe.