Precious Moments is the World's Most Recognized Inspirational Brand Precious Moments figurines were introduced to the gift and collectible industry in 1978 when the "Original 21" figurines first launched. Since then, Precious Moments, which remains to be one of the most recognized collectibles in the industry, has expanded business ventures to continue producing products and co-branded merchandise with carefully selected, exceptional brands that align with and complement the goals of the company. Precious Moments continues to be a leader in the gift and collectible industry. Our mission is to make the world a better place by helping people Share The Gift Of Love through our high quality gifts and collectible treasures.