When it came to defining who we are and what we offer, calling ourselves an ‘advertising agency’ felt a little distorted. Of course, we’ve all worked in advertising agencies before, and we know what they can do. However, it is what they don’t do which has formed our collective opinion over whether or not we should label ourselves an ‘advertising agency’. Given everything we’ve learned and all the skills we’ve acquired along the way, we are able to provide our clients so much more than mere a TV spot, or billboard. In fact, we have learned to capture the spirit of our times, diving head first into a world that is infinitely more fluid, complex and enlightened than the romanticised playground inhabited by the Don Drapers of yesteryear. But that doesn’t solve our initial quandary. What we call ourselves? A ‘marketing agency’ felt too wide. A ‘creative agency’ felt too narrow. And a ‘digital agency’ felt like we had been asleep for the past 10 years. In the end we tabled something along the lines of ‘We are a brave and honest bunch who are bloody good at making brands, products, services, people and ideas desirable, and worth talking about – especially in a playground where the old rules no longer hold sway’. It’s a bit of mouthful, so if you want to call us an ad agency, knock yourself out. Either way… Welcome to The Other Kingdom.