After more than 30 years of success in the residential real estate market, Wakefield Reutlinger Realtors has a new look and a new name: WR Realtors®. The result of a comprehensive rebranding effort, the new logo and name better reflect the company’s position as a forward-thinking, service-focused boutique real estate company. Both the new look and the new name pay homage to the company’s roots while modernizing the brand. The new logo retains Wakefield Reutlinger’s original green and yellow colorway but more vibrant and sophisticated, and the name was shortened for simplicity while still referencing the company’s founders. The dandelion icon in the logo represents the agent’s ongoing role in the real estate journey. Like the breeze that helps a dandelion seed find its new home, WR agents are there to help their clients buy and sell again and again. WR Realtors® was founded in 1986 by real estate veterans Tom Wakefield and Kenneth Reutlinger, Jr., and sold to HomeServices of America, a Berkshire Hathaway affiliate, in 2013. Over the last year, WR has hired about 10 new agents with diverse professional backgrounds, from veteran agents to MBAs to attorneys to interior designers. What they all have in common is a commitment to personal service and strong connections in the community. WR Realtors®, and the real estate business, have changed vastly over the last 30-plus years. But what has never wavered is the principle of integrity on which this company was founded.. We’re proud of what this company has become, and couldn’t be more excited about its future.