Decentrix is a global advertising technology and services company that develops, consults and licenses enterprise wide SaaS solutions that create operational efficiencies and maximize revenue for our customers. Decentrix’s AI forMedia™ technology, powers our solutions for cross-media planning, inventory optimization, scenario planning, rate card maximization, FrictionlessTrading™, content ROI analytics and consolidated billing to maximize revenue opportunities with transformative intelligence. This uniquely focused capability builds on our deep industry experience and results in substantially enhanced revenue outcomes across entire portfolios of our client’s businesses including traditional linear, digital, addressable, and mobile media. The Decentrix executive and professional consulting services team has many decades of technology experience in advertising, advertising agency, radio, television, cable networks, cable MSOs, digital, OTT, CTV, DOOH, OOH media. We have designed, built and serviced many of the media transactional systems in use today including campaign planning systems, media buying, audience research, production costing systems, client profitability systems, proposal systems, sales analysis, traffic systems, program rights and distribution, master control automation systems, A/R, A/P and G/L and ERP solutions, all specifically for Media and Advertising Agencies. Our solutions support fast and insightful management decisions across all elements of the business processes for traditional linear media, digital, eMedia and mobile deployment. Our consulting practice also spans traditional linear media (both content and advertising) as well as all elements of emerging digital media including web news, entertainment and advertising, streaming media, digital interactive, social media, set-top box, mobile deployment and e-commerce.