Launched on October 1, 1999, Shanghai Daily is the first full-color English daily newspaper in the Chinese mainland and an indispensable source of information for English-language readers who want to explore and understand Shanghai and China. Its comprehensive business and Shanghai news is frequently reprinted and cited by overseas media. Since its launch, Shanghai Daily has achieved several “firsts” contributing to China’s international communications: the first English daily newspaper on the Chinese mainland with a Sunday edition; the first Asian newspaper on Kindle; and the first newspaper ever to win the Asian Media Website Award conferred by the World Association of Newspapers and News Publishers. Shanghai Daily also operates www.shanghaidaily.com and www.iDEALShanghai.com websites, and has extend its products to Kindle, iPhone, iPad, Blackberry, Playbook and Windows phone apps.