PARC was formed to selectively acquire and operate entertainment facilities and parks; it was organized around the operating philosophy and business model initially established by the management team during the development of Alfa SmartParks, Inc., which became the tenth largest theme and water park operator in the world. Acquisitions began in 2007, and today, PARC operates a NASCAR SpeedPark property and also offers management and consulting services to third‐party private and governmental owners of entertainment venues including: parks, attractions, stadiums, arenas, theaters, museums, amphitheaters, and entertainment centers. PARC owns the international development rights to NASCAR SpeedParks. PARC's Mission is to strengthen communities by creating special places where magical moments become treasured memories.