WT
Wallace Tay
Senior Vice President at Pacific Licensing Studio
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Work Experience
Dec 2010 - Present · 14 years and 1 months
Senior Vice President
Oct 2021 - Present · 3 years and 3 months
Partner
Dec 2010 - Sep 2021 · 10 years and 9 months
Vp , Business Development
Jun 2004 - Nov 2010 · 6 years and 5 months
Company Details
51-200 Employees
Pacific Licensing Studio Pte Ltd (PLS) is a licensing and brand management company headquartered in Singapore with offices throughout Greater China & Southeast Asia. PLS specializes in consumer products licensing, retail solutions and promotional/sponsorship opportunities for IP brands. The team from PLS has diverse interests and experience, having worked on entertainment, sports, fashion and lifestyle brands. Our clients include Warner Bros. Consumer Products, DreamWorks Animation, FIFA, Rovio Entertainment, Hurlingham Polo Association, Tokidoki, and King. Our primary services are: · Licensing - All traditional product categories (hardlines & softlines), branded food & personal care and publishing. · Licensed promotions, including FMCG, QSR, retail, media and financial services among others. · Strategic consumer brand management and consultation with a key focus and expertise in the Asian consumer & retail markets. · Development & implementation of integrated marketing solutions covering trade, retail and promotional. · Retail account management for your brands, including direct to retail solutions, in-store retail promotion activation & live events. · Retail channel management, placing your brand’s products in channels that achieve the correct balance between revenue generation and brand building – mid-tier and mass, specialty and e-commerce, convenience and sporting goods. · Other licensing agency services include brand assurance, creative direction (design, styleguide, product application), contract administration and finance functions (invoicing, royalty tracking & reporting). · Merchandising, product & premium development, sourcing and trading consultation.
Year Founded
2010
Social Media
Linkedin
Industry
Consumer Services
HQ Location
11 Collyer Quay The Arcade #06-01 Singapore, 049317, SG
Keywords
LicensingRetail Channel ManagementStrategic Brand Managementand Product Development & Sourcing
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