John Foss, a fourth generation Australian farmer, established The Chia Co with the vision to make a positive contribution to the health and wellness of the global community. The Chia Co are the largest producers of Chia seed in the world. Founder and CEO John Foss, discovered the benefits of Chia while researching natural solutions to modern diet related diseases such as obesity, diabetes and high cholesterol. The Chia Co farms are located in the pristine Kimberley region of Western Australia, exactly 15 degrees south of the equator. Growing Chia at this latitude provides the ideal conditions, maximizing the Omega 3 oil profile in every seed.