Children can seem a complete mystery. What they eat is hard enough to work out, let alone what interesting toys they might want for their birthday. And it is not always easy to remember birthdays. We have scoured the world to find a really useful selection of fun, unusual and different presents for children. We can giftwrap your presents, send them direct with a handwritten birthday card and even send you a birthday reminder every year. We are a community of small, pointy-eared elves based in a large warehouse in the the deep country somewhere over the rainbow near Elf Springs, MD with a mission to provide brilliant toys for boys and girls. The company was founded by a former employee of the multinational S. Claus Toy Corporation to do cool stuff all year round and have fun. We do lots of research on toys and many of them are extensively tested by real children.