Livraria Lello is the most iconic Portuguese bookshop and one of the most iconic in the world. Open since January 13, 1906, at Rua das Carmelitas, in Porto, the history of Livraria Lello is above all a story of daring. In recent years, with the arrival of the Pedro Pinto family, Livraria Lello has been living a second life. First and foremost, with the launch of the innovative book discount voucher, which revolutionized the business and allowed investment in the restoration of the building, in the launch of a collection of literary classics and in a dynamic and free cultural program. We grew in book sales and in the number of visitors, and we also grew in national and international media exposure and in partnerships with major global brands. We are not an ordinary bookstore. In addition to the purchasing, finance and store management departments, we have a marketing and communication department and even a creative director. The Book is at the center of all our work, but we perpetuate an attitude of absolute daring, starting from it for a much broader intervention in the entire cultural area. In 2019, we acquired the oldest Theater in town, the Sá da Bandeira, and, in the building adjacent to the Bookstore, a new cultural space will be born in the coming years, signed by the architect Álvaro Siza Vieira. We don't stop dreaming and we’re constantly striving for more. We are bold and work to the same extent. We are proud of what we do and, as a Pessoa, we are restless, always charting new paths. Aware of who we are, our DNA, and what we dream of being, we establish commitments with our Community and with the World. Working at Livraria Lello is to contribute daily to a more cultured world, with more readers and more books, and therefore a happier world.