Since the inception in 2002, Coffee Day Beverages pioneered the liquid coffee vending machines in India. Recognizing the huge potential for fresh coffee, Coffee Day Beverages embarked on a dynamic journey to become the largest ‘fresh milk - roasted coffee beans’ vending segment with distinct brand identity of its own and today has become the largest player in the segment with over 50,000 installations across the country. Coffee Day Beverages has integrated convenience and freshness as a part of the vending machine proposition. The best ingredients are used and strict quality checks are performed to ensure consistent quality of the coffee beans. Coffee Day Beverages’ reach extends across the length and breadth of India and is the preferred beverage partner of numerous corporates, SMEs and hotels. Their strong service network comprises of experienced technicians distributed geographically. With the increasing demand for fresh coffee in the retail segment, the vending machines have found their way into various airport lounges, railway stations, road transport hubs, petrol stations, malls, schools, colleges, hospitals and restaurants. With the focus on introduction of roast coffee machines tailor-made for luxury hotels, Coffee Day Beverages plans aggressive foray and expansion in this segment. Leveraging on the increase in healthy lifestyle practice among consumers, Coffee Day Beverages is geared towards rolling out a wide range of teas and other beverages to cater to this segment of the market.