boAt set its sail back in 2016. Both our founders, Aman Gupta and Sameer Mehta, realized the massive gaps in the audio and wearable market of India and hence founded boAt with the vision of making a lifestyle brand, that enhances the quality of life through audio and wearables. Today, boAt is the world's 2nd largest wearable brand (IDC Q3 2022) along with being India’s No.1 Audio brand. Seven years down the road, boAt has become a crucial part of cultural conversations for the younger generation, lifestyle influencers, audiophiles, and a lot of many segments. boAt has hence become an advocate of self-expression, adventurous experiences, and exploration all the way. Driven by a blazing passion for music and an instinct for innovation, boAt intends to deliver more than just a product to its community. This account is a sneak peek into the feisty world of boAt - its showrunners, hustle, collaborations, #InsideboAt culture and beyond.