THIS IS US The PAPER & TEA story starts with the sun, a blank piece of paper, and a good cup of tea. Today, our mission goes further, as we strive to enrich life by creating added value through our actions. We are a brand where everyone is invited to celebrate togetherness, share ideas, and discover the beauty of life. We believe that good products lead to good moments, which in turn lead to great stories. WE BELIEVE PEOPLE MAKE A DIFFERENCE. At our core, we aim to make a positive and sustainable impact through all that we do, whether it‘s small gestures like sharing a smile or a warm cup of tea, or larger commitments to economic and environmental issues and social responsibility. OUR PLACES In each of our physical and digital spaces, we strive to connect people and create a sense of community. They inspire. Appeal to all senses. Provide tranquility and room to breathe. Encourage people to linger and truly be themselves. WE ARE A LIVING BRAND We cannot be categorized. We as a brand are a connector, a warmth giver, an innovator, bringing people and placed together. We inspire the world by doing good.