Hamdard Foods India is an iconic institution, with heritage brands like RoohAfza. Hamdard was established in the year 1906 in New Delhi by Hakeem Hafiz Abdul Majeed. The largest brand RoohAfza, which has around 50% market share in its category is the house hold name across the India and subcontinent. Hamdard practices responsible business and major portion of its profit used for CSR activities such as medical care, running hospitals, schools and University. Hamdard (Foods Division) has now expanded its portfolio by introducing new products, extending its popular brand RoohAfza into newer segments from Milkshakes, Lassi, RoohAfza infused juices range in ready-to-drink format. RoohAfza is also launched in a sugar free variant. Hamdard has launched Coconut Water in a PET bottle, Glucose D, Squashes and other syrups to extend its portfolio. In the recent past, Hamdard forays into food categories like Spices, Honey, Saffron, Edible oil (Mustard and Olive oil), Vermicelli, Isabgol, etc. The company seeks to uphold affordability while positioning itself as a mass premium brand, emphasizing health. Despite the competitive landscape in segments like spices and edible oil, Hamdard believes that these sectors resonate with its heritage and values. The company has recently launched its own online store www.myhamdardstore.com, now people can directly order Hamdard range of products from this online store. The company is enhancing its infrastructure to accommodate the expanding facets of the business. Their two-decade-old factory in Manesar and another in Aurangabad are the backbone, with a new venture in Jhajjar on Reliance-acquired land. Company has key strategic partners who provide distribution, and supply chain services, and strengthen the infrastructure through their strong service oriented network.