CoCo (Collective Consciousness) is a mobile app that gives you ratings on movies, television shows, music, and videogames - straight from your own social circle ("collective"). Simply follow your friends and their ratings are factored into a score that you can use to make those decisions on how to spend your hard-earned money. CoCo isn't a replacement for your favorite social network; it's a new way to tap into the opinions that matter to you most. Hated that summer blockbuster? Just bought an album that changed your life? CoCo lets you rate it for your collective along with the option to include a short comment! You can even compare the ratings from the entire CoCo collective to those generated by your own.