Over time, S&P has combined traditional business practices with an emphasis on infusing client organizations with a true marketing spirit and entrepreneurial energy. Continuous research and monitoring of contextual factors such as social and policy trends minimize the occurrence of “unintended consequences” S&P has developed proprietary approaches to solving problems and creating opportunities for growth including our Custom Think Tank, Innovation Pipeline, and more. Our breadth of experience across multiple industries has informed these approaches, and taught us that immersion in a single industry or technology can create self-imposed limitations and give rise to the dangers of “that’s not how it’s done”. The non-linear, expansive thinking of our proprietary work is the best antidote for such tunnel vision. Importantly, we recognize that your company is unique, so what we deliver is first, a customized response to the challenges you face, and then, the tools and training for you — your people, your resources, and your culture — to own and use new skills after we have gone. We know that as appealing as trendy answers may seem, relying on the current boilerplate cannot gain you the competitive advantage you need, so our approach is not only to help you to be “better than” but also to differentiate you — to help you adopt a leadership mindset, not a “me, too” posture.