Established in 2009, and becoming one of the fastest-growing beauty retailers in the UK, we are an online retailer and brand owner with a growing portfolio of market-leading, personal care and beauty products. From our thriving London head office to our tech hub in Tel Aviv and our Hong Kong innovation Centre, we distribute to more than 20 countries worldwide with more than a million of our products getting delivered to people’s homes each year. We live and breathe beauty trends, from top to toe. Born out of our roots in professional salons, we’ve stayed true to our core. For over 10 years, our professional-quality products have been loved by customers and retailers, top sellers on Amazon and used by professionals across Europe. And we always thrive to find the top trends and never stop finding ways to improve our products.