At Mash&Co, we create and craft our IPs, delighting kids with narratives about empathy, inclusion, diversity, and eco-awareness. We conceptualize narratives adaptable for linear and non-linear media by creating apps, cartoons, and video games that empower kids' emotional and soft skills. Our main productions are: • Mash&Co app for preschoolers contains cartoons, interactive cartoons, minigames that teach kids eco-awareness and mutual help. • Mash&Co - The Wacky Gadgets is our cartoon series for preschoolers in development. it is about creativity and kids' discovery of themselves. • Super Sofia is a game and cartoon series (in development) for upper pre-school kids. It's the story of Sofia, a bubbly girl in a wheelchair, and her friends' adventures within her grandma's Sicilian & European folk tales. We believe that emotions are our fuel to inspire every day. Training kids to recognize their feelings with informal learning tools can help them boost themselves and be optimistic, leading them to a happy and bright future. "Sow good ideas in children; one day they will bloom in their hearts." - M. Montessori.