Kwality is one of the first few ice cream brands of India since the 1940s. Kwality is also the first ever brand to pioneer ice-cream manufacturing in the Middle East. Kwality Ice Creams is manufactured by Pure Ice Cream Co. L.L.C (PIC), a forerunner, a benchmark for ice cream manufacturing industries in this region. Since its establishment in 1977, PIC has led the way for ice cream manufacturing industry in the length and breadth of UAE. Kwality is a household name in UAE and has managed to win the hearts of Indians and non Indians alike with its heritage range of products. In recent years, Kwality Ice Cream has pioneered manufacturing of innovative products that has taken the brand to new heights. Leading the market with its new and creative ice cream concepts, Kwality has built its affinity across the region. Kwality’s tried and tested ‘direct distribution’ reaches 5,000+ retail outlets in UAE to spread wholesome joys in the homes of Middle Eastern families. Over the last two decades we have extended our distribution to neighboring GCC countries such as Oman, Bahrain, and Qatar. Kwality Ice Cream has also spread its hospitality into the African continent, to countries such as Tanzania and Ethiopia. PIC has grown substantially under the Graviss Group and has been a part of celebration across generations of consumers.PIC has ambitious plans for winning hearts and minds of consumers globally.