PKR has come a long way since its historic launch on 17 August, 2006 with a bold promise to change the way online poker is played forever. In what has been a tumultuous five years for the industry, the poker company famous for its 3D technology and community interaction has gone from strength to strength. Despite launching as a stand-alone site PKR was able to quickly establish a large player base thanks to strong word of mouth and a ground-breaking marketing campaign. Not even the untimely announcement of the Unlawful Internet Gambling Enforcement Act, a move that kept PKR completely out of the US market on the eve of its launch, could slow PKR’s growth as it exceeded all expectations through its first few years of operations. Since then, PKR has become a force in the industry, receiving the Egaming Review ‘Poker Operator of the Year’ in 2010 and the International Gaming Awards ‘Online Poker Operator of the Year’ in both 2010 and 2011. Alongside industry accolades, PKR was also recognised as the fastest growing technology company in the UK by the 2010 Sunday Times Tech Track 100 and the 2011 Deloitte Technology Fast 50.