Founded in 2007, Minasolve™ is a French supplier of innovative ingredients with a specific focus on the personal care market. Minasolve™ provides its expertise in multifunctional, nature-derived, and sustainable products. Today the personal care industry is striving to find natural ingredients that function as well as their synthetic counterparts. Minasolve™, together with its Pennakem (USA), both affiliates of the MINAFIN Group, has made great strides in this area by introducing A-Leen 5, a sugar cane bagasse based version of Pentylene Glycol. The ingredient has been granted EcoCert and COSMOS certifications in the EU and has received the Green Ingredient Silver Award at In-Cosmetics in 2014. This innovation allows customers to use a green variant of a well-known ingredient at a competitive price, without any formulation challenges. The high quality of A-Leen 5 was recognized by many cosmetic producers all over the world, including luxury brands. To fulfill the industry requirements, Minasolve™ is also currently launching ready to use solutions based on A-Leen 5™, with a strong focus on efficiency, based on preservation boosting and emollient properties. Accordingly, a new range of blends complying with cosmetic formulation principles has been developed and tested to meet the consumers' request for substituting conventional preservative (parabens, phenoxyethanol, MIT). These blends, based on the ingredient A-Leen 5™ allow responding to the diversity of situations that cosmetic formulators are facing. Another range of innovative ingredients, such as multifunctional agents, brightening agent, and anti-aging, long-lasting cooling agent, anti-oxidant, is dedicated to answering the cosmetic market trends. Minasolve also commits to providing expertise on sustainable production and eco-friendly processes, allowing to decrease the carbon footprint of personal care products without compromising on performance.