Sport Group is a sporting goods business based out of Australia. Operating across multiple category segments (Retail, Speciality and Wholesale), multiple group companies service the Australian sporting goods market from wholesale, ecommerce and direct retail activities. With full supply chain capabilities and distribution, Sport Group represents various brands in the AUSNZ markets distributing Mitre Sports, Nomis Football, Linebreak, Olympic Fitness and more. Sport Group also owns and operates the Sportsmart, SPT Football and Run Zone retail brands given brands unmatched access on multi levels of distribution.