iWorld, LLC is a privately held company founded in New York City in 2009. In a market flooded with only black and white products, iWorld became the first to offer CE accessories in trend and fashion colors. iWorld has maintained it's top position by being first to market and ensuring that fashion meets function in every item launched. This approach has also led iWorld to prominence in the Pet, Fitness, and Beauty categories. It has provided the company with broad consumer expertise and resulted in numerous licensing arrangements. Partnerships include KODAK, ED by Ellen Degeneres, Mario Lopez, and more.