Artistic Director, Pravesh Kumar founded Rifco Theatre Company in 1999 in Slough and since 2011, Rifco has been Resident Company at Watford Palace Theatre. Rifco develops and produces new plays and musicals, touring nationally to some of the UK’s most prestigious regional theatres. We present theatre of scale and spectacle that is authentic, topical, thought-provoking, rich and entertaining which celebrates and reflects contemporary British Asian experiences, culture and society. Our success lies in understanding our audience. A vital part of creating new work is through listening and working alongside British Asian communities. Kumar’s work is ‘homegrown’ and he believes in gently challenging perceptions and warmly reflecting the communities he knows. We are committed to diversifying the kind of work seen in our British theatres. We do this by commissioning British Asian playwrights and working with as many diverse actors, designers, directors that we can find. We also provide opportunities for British Asian talent to develop their ideas and careers through our Rifco Associates and Rifco Studio strands.