Powerful Brands A history of success Self Care Corporation is one of Australia’s leading cosmetic houses with a portfolio of powerful brands including the No 1 selling phenomenon freezeframe. Established in 2008 by a ward winning entrepreneur Sonia Amoroso, Self Care have fast become the recognised leaders in the development, distribution and marketing of high tech and clinical beauty products in Australia. Famous for building sales generating brands in record time, Sonia has been responsible for some of the most successful brands and advertising campaigns in Australian history. The Self Care portfolio is proving to be no exception having already produced a slew of number 1 selling products. SelfCare are famous for their category creating innovations . We don’t follow the trends – we create them. Whilst our brands have been known to inspire copycats, our proprietary technologies keep our reputation for most effective, and the highest selling brands in their categories intact.