The Association of Women Entrepreneurs in Bulgaria – Selena was created by women entrepreneurs, professionals and scientists, who gathered together in the beginning of 2007. The aim of the Association from the day 1 was to establish mutual professional relations between Bulgarian and international specialists from Bulgaria, Italy and other European countries. In 2021, two trainings are held every month to increase the personal and professional skills of the members. The trainings are free for each member of the Association, but are also open to external visitors. Get To Know meetings are held monthly for the members of the organization, and some of the memberships provide access to international contacts so that women entrepreneurs can have the prerequisite to develop in both the Bulgarian and foreign markets. The Association has a license to organize Women's Entrepreneurship Day (WED) for Bulgaria.