Paloma is a public limited company with a 150-year tradition in the manufacture and marketing of hygienic paper products in Europe, and a market leader in Southeast Europe. The company is predominantly export oriented. It has an annual capacity of 87,000 tons of hygienic paper, which is processed into toilet paper, paper towels, and tissues. The sales range also includes parent reels. Since 2017, Paloma has been part of the international SHP Group based in Bratislava. The SHP Group consists of 4 production sites producing hygienic paper. The Group is predominantly export-oriented and sells its products in 46 countries, with its main markets being Central and Eastern Europe and the DACH countries. The annual production capacity of the whole group is 139,000 tons of hygienic paper. The Group is majority owned by Eco-Investment.