Conscious Business Center The purpose of the Conscious Business Center is to promote freedom and prosperity through the development of leaders that are able to channel economic value from ethical values. We envision a society in which benefits and gain are the consequence of service. We help companies reach their potential through the development of leaders that inspire emotional, intellectual, and moral excellence. Our values are unconditional responsibility, radical respect, essential integrity, and ontological humility. Led by Fred Kofman, the Conscious Business Center’s team of professors and coaches offer the best practices in leadership and coaching to its affiliates.