Nearly 30 years ago, Jerry Ulm Dodge began as a family-owned and operated auto dealership serving the Tampa Bay area. Founded by Jerry Ulm Sr. in 1990, the dealership has expanded over the years and is now lead by the Morgan Auto Group. Currently known as Jerry Ulm Chrysler Dodge Jeep Ram, the dealership features a new state-of-the-art facility near the corner of Boy Scout Boulevard & North Dale Mabry. Jerry Ulm Jr. is still the face of the dealership and along with the Morgans, the family atmosphere remains. Jerry's son Gerald "Drei" Ulm III also works closely with the Morgans to help maintain a high level dealership experience. Most of Jerry Ulm's new, pre-owned and service business still comes from repeat customers and their referrals. The award-winning service department maintains and repairs all makes and models, and the retail/wholesale parts division has access to almost any part available. The collision center is on West Hillsborough Avenue and is a preferred repair facility for most major auto insurance companies.