People, digital and physical environments, and access to information impact how we experience products, brands, and each other as a community. At Avidity, we call the sum of these interactions COMMUNITY EXPERIENCE. Avidity is a community experience group that invests and partners with companies that create value for businesses by creating real value for communities. We invest and partner with companies that: - Empower employees to provide impactful community experiences - Have digital capabilities that enhance community experiences - Improve the community experience in the physical environment - Provide marketing solutions to assist with managing community experience expectations - Develop and manage the delivery of community and brand experience to improve community experience, drive conversion, create loyalty, generate insights, improve transformation scorecards, and impact communities positively. We assist our investees and partners: - Enhance & innovate offerings through partner collaboration - To grow their commercial rights and revenue - Strategic and operational management support. At Avidity, we are authentic, attentive, dynamic, and conscious.