We, at LimeRoad believe that individuals and not institutions make history. We strongly feel that individuals will transform the Indian Lifestyle Retail, as we know it and we are going to help them do it.  Niche sellers are going to be the brands of tomorrow. The housewives and students will be the mini-retailers that will help us create content, rate products and identify sellers as well as amplify it with design graduates who roll out the  hottest designs. LimeRoad aims to create a million entrepreneurs and harness the power of every individual who is ready to evolve with us.  Our Mission To create the most delightful discovery platform and to be the largest distribution platform for sellers in India, fuelling growth, profitability and employment in India's oldest industry.