Varsha Srichand Belani In this studio, conceptualization and design happens with an aim to encompass all the brand elements belonging to the sensory world: the brand manifestations, which include not only the visual elements (forms, colours, light treatments, etc) but also sound, taste, touch and odour – putting the philosophy of aesthetics at the centre of brand experience. Varsha works across portfolios for her clients that require concept and design expertise for creating brand and display identities, retail and sign identities and environmental design.