The Prime Communication format is a one stop mobile solution shop that provides, multi brand handsets, accessories, connections, repairs, VAS etc all under one roof. The Prime Communication currently has over many outlets across in Ahmedabad. Areas for the retail format are: Comprehensive Product Range, Knowledgeable Store Staff & Interactive Environment, Competitive Prices and Handset Repairs. The Prime Communication caters to the Gujarat consumer‘s choice of the widest and most comprehensive range of mobile phones with special offers from all the key brands available across the globe. The Prime Communication offers complete telecom solutions right from handset purchase to the choice of service operator and miscellaneous services like monthly bill collections etc. Accessories and including the latest ring tones, wallpapers and gaming and prompt after sales service, available not only in the city of purchase but in all The Prime Communication outlets across the Ahmedabad. The Prime Communication has undertaken an extensive training program to equip all its employees with in-depth knowledge of the products and brands available at the store, thereby allowing them to provide the right kind of guidance to the customer. The Prime Communication has categorized its mobile device offerings into consumer segments keeping in mind the profiles and needs of different consumers. The unique segments available in The Prime Communication are: Business – PDA & Smartphones, Emails, data transfer etc., Lifestyle – Fashion phones, Look and elegance, Fun – Multimedia & music, camera, games, Value for Money – Special offers, discounts and budget phones. All major handset brands like Nokia, Sony Ericsson, LG, Samsung, Motorola, Fly, Sagem, HP, iMate, Dopod, HTC and Blackberry are available at the store. The Prime Communication.