The Kuoni Group is one of the world’s leading globally-active leisure travel organisations. Kuoni’s activities are focused on its core leisure travel and destination management businesses. The head office of Kuoni Travel Holding Ltd. is in Zurich, Switzerland, where Alfred Kuoni founded the company back in 1906. The Kuoni Group has steadily and systematically developed its position in the world travel market over the years, and has branch operations today in more than 40 countries in Europe, Asia, Africa, Australia and North America. In the premium and specialist segment, Kuoni is the world’s number-one provider. Kuoni aims to be not only the leading but also the most successful and most internationally-established tourist travel company in this business segment. The Kuoni Group was named “World’s Leading Tour Operator” at the annual World Travel Awards for eleven years in a row. In Belgium, Kuoni holds Koning Aap Reizen, Kuoni and Best Tours as long-haul specialist brands.