We are accelerating comprehensive, science-based global efforts to end the smoking epidemic, with a focus on marginalized communities and low- and middle-income countries (LMICs). The organization was founded on the belief that we need to explore, test, and embrace new ideas and approaches if we want to accelerate progress toward an end to smoking. The Foundation collaborates with other non-profit, advocacy and government organizations to advance smoking cessation and harm-reduction science and technology. It also serves as a convener of research, dialogue and ideas to reduce smoking globally, while monitoring, evaluating and helping to address the impact of reduced smoking rates on agriculture and economics.