Bologna Welcome is the DMO for Bologna. We promote Bologna and attract visitors, events and businesses to the city.
Our aims are:
- to build Bologna’s international identity and reputation.
- to maximize travel and tourism opportunities throughout the whole metropolitan area
- to spread the dynamic images of Bologna around the world through the new city brand “is Bologna”
What we do:
- We are the ultimate resource for visitors and residents to find everything they need about what to do and see in Bologna and its metropolitan area
- We provide services like hotel booking, train ticketing, tours booking, special packages,… through the in-house travel agency "BW Incoming".
- We work to strengthen Bologna’s position as one of the Italy’s must see destination.
- We run conventional and digital marketing and PR campaigns domestically and internationally to encourage prospective visitors to book a trip.
- We manage an array of communication channels including: the Bologna tourism official website www.bolognawelcome.com, social media channels, official Bologna Information centers (in Piazza Maggiore and G. Marconi International Airport arrivals area)
- We work with domestic and international leading tour operators to ensure they have the latest information about Bologna’s tourism offer and we also offer them tailor-made solutions.
- We house the city’s official Convention Bureau. We offer a total event solution service for event organizers, such as: advice on planning meetings, conferences, events, exhibitions, incentives in Bologna.
- We mange and promote Palazzo Re Enzo one of the city’s most prestigious venues of Bologna
- We cooperate with the Alma Mater Studiorum - Bologna University attracting international students to the most ancient university in the Western World.